Founded in 2011, Testin started off as an enterprise mobile app compatibility test business, providing developers statistics on an apps’ performance in installation, operation, functionality, and UI.
As an early player in the field, the company gradually expanded its business to solve all kinds of pain points that developers face during the app development cycle, such as prototype testing, service quality monitoring, app crash analytics, and QA test services.
Testin claims to have run tests for more than 1.8 million apps, providing service to more than 700,000 developers. It has testing centers in Beijing, Guangzhou, Hong Kong, and the US with 50,000 terminals covering more than 4,500 smart devices categories, the company said.
This round of financing is earmarked for upgrading products and recruiting and expanding to global markets, according to a statement from the company. Testin launched its global expansion initiative in 2014, and the latest round of funding is expected to speed up international expansion in North America, Europe, and Asia Pacific regions.
After receiving Series A funding from IDG Capital Partners in 2011, the Beijing-based company raised a B round from IDG and Banyan Capital in 2014 and a B+ round led by Haiyin Venture Partners, with participation from existing investors Banyan and IDG, in 2015. The B Series financing totalled US$54.9 million, according to local media. The current round is raised at a higher valuation than the previous round, the media noted.
Testin has multiple competitors in different verticals given it’s providing testing services in different app development stages, including Tencent’s Utest for real device-based compatibility test.
We all heard China is a super hot mobile gaming market, but just how hot exactly it is? Is it really worth investing your time and effort to publish your game there?
Here are the top 3 reasons why you should publish your game in China now:
1. The king of revenue
According to App Annie, China is the king of iOS mobile game revenue.
Also, citing data from market research firm Newzoo, GMGC predicted that revenue from mobile games in China will reach US$7.7 billion in 2016, compared to US$7.3 billion in the US.
2. The download monster
For iOS mobile app downloads, China has already surpassed the U.S. and become the #1 country by iOS app downloads since Q1 2015.
If we also take Android apps into consideration, China itself accounted for 59 percent of all app downloads in the whole wide world!
3. The unstoppable growth
Mobile game revenues are growing at an astonishing rate of 67 per cent year-over-year. To put things in perspective, there are more mobile gamers in China than the total U.S. population, according to Games Industry.
“The fastest growth in mobile games is happening in China and the surrounding Southeast Asian market,” said Peter Warman, co-founder and chief executive of Newzoo.
So, what’s in it for you?
There’s no doubt, China is taking over the mobile world. This is a golden opportunity for Asian and western app developers, especially considering the general lack of creativity in China. So, it is not a question of why you should enter China, it is really a question of how.
By TechNode, 29 Aug, 2016 https://e27.co/mobile-app-testing-platform-testin-scoops-us30m-c-round-for-overseas-expansion-20160829/