Beijing, Nov 16, “Upgrade, Reengineering, Win the Future”, Brand Thinker 2nd Cross-Border Forum was held. Testin Wang Jun and other Internet elites were award as the first think tanks experts in the field. At the forum, Wang Jun of Testin pointed out that the traditional industries are experiencing great opportunities in cross-border integration in five major areas such as new demographic dividend, consumption escalation, O2O commerce, financial innovation and industrial services.
Traditional industries are experiencing cross-border integration in five major areas: new demographic dividend, consumer upgrade, O2O business, financial innovation and industrial services
With the gradual deepening of the whole society and the liberalization of the second child policy, China’s population structure will face tremendous changes unprecedentedly. The era of integration of the new demographic dividend and consumption upgrading has arrived. The change in population structure has brought about an increase in the proportion of the elderly population and a decrease in social support factors, resulting in an increase in the consumption rate and service demand. This increase in consumption and services, even in some aspects, is a burden on society, such as old-age care and nursing care, but it may also constitute a new impetus for development. At the same time, the increased “consumer demographic dividend” itself means raising the living welfare of residents and forming a service-oriented economic and social model pursued by well-being and welfare, all based on the mobile terminal of the smart terminal Service needs.
On the other hand, based on the e-commerce high-speed mobile Internet eruption scene, the e-commerce offline organization detonated the entity rejuvenation, the store started the tide of recovery. E-commerce brands started to shift from online to offline, including e-commerce such as JD.com, three squirrels and Baicao, and started the offline layout in 2017. This article mentions that the offline layout of e-commerce brands is a continuation and expansion of the online advantages of the Internet, which infiltrate the thinking of the Internet into the offline operations so as to fully integrate the advantages of online and offline, with online and offline The new retail business format with interconnection as the core is the trend of the times. The tide of online and offline integration is now coming. No matter whether the e-commerce brand or the real enterprise is going to achieve more potential in the future.
The rapid development of 4G, wireless broadband, smart terminals and the Internet has fostered a wide range of user base and cultural identity. The Internet has the characteristics of commonality, interaction, openness and sharing. It promotes the free flow of information and realizes the interaction between people, people and things , The interconnection of things between things, and the shared economy extends to all fields. At the same time, the development of the Internet has promoted the integration and integration of information flow, capital flow and logistics, drastically reduced the cost of service-oriented transformation of the entire manufacturing enterprise, and promoted the new system of accelerating the integration of the manufacturing industry and rebuilding the value chain of the industry. The manufacturing industry is moving from manufacturing and selling products to selling and selling products. Traditional agriculture, industry, manufacturing and all the traditional real industries are welcoming the development opportunities brought by the Internet.
In order to take advantage of the advantages already possessed by the development of the Internet, seek breakthroughs and seek excellent partners through cross-border cooperation, can industries iterate their advantages in development. Particular attention should be paid to the following points:
- The future of the brand in the minds of consumers is largely influenced by big data AI techniques. Many users unconsciously trained in subconsciously like their own brand. Without your own data, how much you spend on brand promotion may not be effective. Businesses value social apps, but be sure to be your own App, build your base, and the future may be your virtual empire, continuing to precipitate data through the App.
- Cross-border understanding of other areas of technology and experience, find the strongest partner. How long the time window is indefinite, do not waste time and resources on second-rate, or even inflow partners.
- There is no immutable success experience, any brand’s success has its own unique internal and resource cooperation, but also the temporary status of a particular time. Only by constantly trial and error can the brand find its own way.
Testin is a testing service based company which specializes in mobile app QA testing. After testing of 2+ million apps, iteration tests 180 million times, in 7 years’ time, Testin has grown from an idea to a leader in the Mobile APP Quality Assurance industry. Testin has secured US$84.9 million in 3 Rounds from IDG, Banyan, Haiyin, and CEL, and it succeeded not only in capturing the domestic market of China, but also in setting its foot into the global arena. Testin has been recognized as 2014 and 2015 Zero2IPO v50 China, 2015 and 2016 Deloitte High-Tech & Growth Top 50 China, Red Herring Finalist 2014 Asia 100, 2015 Global 100 and 2017 Red Herring Global 100 Winner. By addressing mobile and OS fragmentations, app’s compatibility, functionality, user experience, performance, security and analytics, Testin has helped thousands of developers (including McDonald’s, Nestle, Starbucks, Daimler, BMW, Philips and Kabam). Testin’s mission is to help developers build confidence in their applications and ensure a good user experience.